Think at a Glance: Invest in a Google privacy. we have received google mail for .. investments with google security and privacy,
Think at a Glance
Tips for evolving to adapt to new consumer realities
Ensure long-term success in the wake of new privacy regulationsWithout a doubt, privacy has become one of the foremost priorities of the advertising industry. People’s growing concern for digital privacy has led to both increased regulation and changes by web browsers to limit the collection and use of data. And that has important implications for publishers and advertisers. Although much of what we know and do will evolve, getting your organization invested and aligned early is critical to establishing best practices and producing long-term success.
Here are a few recommendations to help get your started:•Work with your legal team. Ensure your privacy practices meet the requirements of the current laws and better understand how future regulations may impact your business objectives around the world.•Create a clear and easily updated privacy policy. Clearly explain the value exchange: what the user is getting in return for their data, how you protect and use their data, and how they can control their data.•Implement a consent management platform (CMP) where appropriate. Ensure your users have transparency into and control over how their data is used. Using a CMP makes it easier for publishers and developers to gather and manage consent from their website and app visitors, so they can deliver personalized ads, provide a better user experience, and grow revenue.•Confirm your partners share your privacy values. Audit advertising and technology partners to ensure they also have privacy-forward principles and practices that comply with regulations, are consistent with user expectations, and protect your users’ data.Read more
INSIGHTS & TRENDS
DATA FEED
Black respondents were nearly 3X as likely as White respondents to rate the problems with ad targeting as more severe, pointing to the invisible role of data bias in microaggressions.Read more ..Think at a Glance: Invest in a Google privacy.
QUOTABLE
“We have more ads that exist online, and we have a keener eye and a deeper focus to the customization of those ads. [We want] to educate our customers about how and when we can show up for them in real life. … We’ve actually doubled or tripled down on our online ad space because of our limitations at our closed stores.” — Christina Tosi, chef and owner of Milk BarWatch the video
